seo

Search Engine Optimization (SEO) is the method of increasing traffic to a website by enhancing its rank on a search engine – taking steps so that a particular website will be seen higher up on an internet search. SEO does not just mean enhancing the quality of content on the webpage by ensuring Read more…

Pay Per Click

Pay per click (PPC) in an online advertising model where the revenue comes in through sponsored click-through advertisements ( we can see in above figure) which means that a website ‘carries’ an advertisement but is only paid if that ad is ‘clicked’. The hosts are only paid when their ad is clicked. Read more…